With the approval of each state’s Department of Transportation (DOT), Greenroad Media sponsors sites within the Right-of-Way (ROW) along Interstate highways for the purpose of sponsorship mosaics created in flowers, plants and natural materials – our Floralscapes™ product. These custom-designed floral arrangements create beautiful roadside displays authorized under the Highway Beautification Act.
We work with sponsors to custom design, create and maintain these 2- & 3-D Floralscapes™ to reflect their brands. It is the sponsor’s image concept expressed in Living Pixels™.
Floralscapes™ average 30’ x 60’ and are situated on natural slopes within the ROW. A recognition sign located within a few feet of the site displays the sponsor’s corporate name and logo.