Greenroad Media is the only media company that brings together businesses and governments to beautify our highways and public spaces through innovative corporate sponsorships. The result is a truly unique public-private partnership.
With the approval of each state’s Department of Transportation (DOT), Greenroad Media leases high-traffic, high visibility sites along Interstate highways for the purpose of installing Floralscapes™ created using flowers, plants and other natural materials. Using patent-pending technology, Greenroad Media works with sponsors to custom design, install and maintain this 2- and 3-dimensional floral mosaic art that reflects the corporate partners’ ecological message or brand.
The Living Pixel System™, a revolutionary new design, production and installation system devised by Greenroad Media, composes images of impressive definition entirely using organic material. This technology renders an image into a pixilated graphic that will guide the installation of the Floralscape™ on a grid system using each flower to represent a Living Pixel™.
Floralscapes™ are grown, assembled, installed and maintained by local businesses, benefiting the regional economy. Greenroad Media also supports state economies by assuming maintenance costs for specific roadside areas. The company revitalizes and makes permanent improvements to the areas surrounding the Floralscapes™ by planting new shrubs and updating damaged irrigation systems.
Greenroad Media enables sponsoring corporations to make a commitment to a healthier planet by operating as a true eco-friendly partner that makes conscientious choices and always employs organic or reusable materials.
Mission
Greenroad Media is dedicated to:
- Building on our position of leadership in the field of ecologically-responsible sponsorship
- Establishing Greenroad Media as a recognized medium for corporate and governmental sponsorship
- Making a significant contribution to beautifying the urban landscape
- Maintaining at all times the integrity of the product and its relationship to the environment